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SHONA JOY

Shona Joy, a pioneer of quintessential Australian style, emerged in 2000 against the vibrant backdrop of Bondi Beach and Paddington Markets. Born from founder Shona Joy Thatcher’s hand-painted designs, the brand celebrates artisanal craftsmanship and timeless nostalgia, deeply rooted in authenticity and integrity.

Evoking a uniquely Australian aspiration, we celebrate the duality of the coastal-to-urban lifestyle through each design serving as a love letter to the eternal summer, radiating exuberance and the joy of an unmistakably optimistic spirit.

WELCOMING nim the label to the mix

Nim is a concept label, founded by Elyse Middleton, built on the fundamental idea of 'less is more'. A growing collection of universal pieces, with an emphasis on minimalism and versatility, brought to life with a bold and unique aesthetic. 

Our Bucket Bags are made from 100% EVA foam. An environmentally conscious material free from BPA, chlorides, heavy metals, phenols, latex and other toxic substances. EVA is also extremely durable and long lasting, super easy to clean and waterproof. We also ship our products completely plastic free, with minimal packaging using only recycled, compostable and biodegradable materials.

INTRODUCING CAMILLA & MARC

Established in 2003 by siblings Camilla Freeman-Topper and Marc Freeman.

The CAMILLA AND MARC philosophy centres around high-end design and construction that allows the wearer to shine through. CAMILLA AND MARC believe in great design that is transforming; striving to inspire the women to live creatively and richly. Timeless, modern and tailored with an unexpected edge, CAMILLA AND MARC represent a sophisticated sensibility that holds innovation at its heart.

CAMILLA AND MARC is renowned for their statement making simplicity. With timeless tailored silhouettes consisting of rich fabrications, and easy femininity mixed with masculine tailoring and androgynous shapes the brand has long been loved for its effortlessly wearable wardrobe pieces.

Brands we love

kivari

KIVARI was officially founded in 2014 by Kirstin Keysers, the brand was created from a passion of adventurous travel and connection to our oceans. Known for its distinctive aesthetic of effortless and versatile silhouettes, we consciously create quality pieces with integrity and heart. Utilising natural fibres and alternative manufacturing methods to balance our operations with mother nature.

ROWIE

ROWIE The Label was founded by its namesake designer, Rowie Moore, in her hometown of Byron Bay, Australia, where she first began selling handmade pieces at market stores as early as 2003. A family-run business, ROWIE prides itself on using high-quality, small-run productions and artisanal craftsmanship, while sourcing sustainable, natural materials wherever possible.

P.E NATION

Our journey began a decade ago when co-founders Pip Edwards and Claire Greaves first crossed paths working in the Australian fashion industry. Their shared vision and complementary skills would spark something exciting, with P.E Nation born in 2016. The brand gained global momentum with women all over the world embracing P.E Nation and its distinct aesthetic, blending activewear with style credibility to keep pace with the fast-moving demands of modern life.