Rumor is a destination for men’s & women’s fashion & lifestyle, offering a thoughtfully curated collection in the heart of Cambridge, New Zealand. Located on the corner of Duke Street & Victoria Street, our welcoming store brings together an elevated mix of desirable brands and timeless style.

We take pride in showcasing an extensive range of designer labels from New Zealand & around the globe. From premium denim & contemporary clothing to statement footwear, modern accessories, & unique gifts. Rumor is dedicated to helping you build a wardrobe that feels distinctive, effortless, & refined.

At Rumor, shopping is an experience that inspires confidence & celebrates personal style. Our collections are carefully selected to suit a variety of tastes, whether you’re searching for everyday essentials with a modern edge, standout pieces for special occasions, or thoughtful gifts that leave a lasting impression.

We are passionate about supporting leading New Zealand fashion brands alongside sought-after international designers. Our experienced team offers personalised service & styling advice to help you discover pieces that elevate your lifestyle and reflect who you are.

Visit us & explore a space designed to make every visit inspiring and enjoyable. Discover desirable fashion, elevated style, & premium lifestyle products that have made Rumor a favourite shopping destination for locals and visitors alike.