Alarf

ALARF

Alarf is a clothing brand founded by siblings Tom and Frances from Hinuera Valley, Waikato, New Zealand. While both work full-time on their family farm, Tom managing the dairy operation and Frances running a wedding focused Air Bnb, They’ve always shared a passion for fashion. The idea for Alarf began when Tom was struggling to find a funny t-shirt overseas and decided to design his own. With Frances’ artistic skills, the two launched the brand together. Though they focus mainly on t-shirts, they remain open to expanding. Alarf tees are designed to be fun, comfortable, and conversation starters, ideal for casual wear. Their journey with Alarf has been both creative and educational, inspiring their motto: Look Good. Do Good. Have Alarf.